Posts Tagged ‘Next Gen Indian Ethnic’

NEERUS – Next Gen Indian Ethnic store by FRDC, Mumbai – India

January 8th, 2018

The concept is to embrace the Indian ethos, and yet provide an experience for today’s modern age customers. The store design embodies ‘athlethnic’ style- a transfusion of ‘Athleisure’ and ‘Ethnicity’. Inspired by traditional Indian courtyard house, the central space is created like an anchoring space around which all other spaces are laid out.