Posts Tagged ‘Katie Mayze’

Rugged branding by Katie Mayze

May 8th, 2018

Our brief was to create a niche product to be sold in boutique stores. I was given the product ‘soap’ and the customer chosen was ‘farmers’. After researching this demographic, I narrowed the customer base to focus on young male, Australian farmers. This is a difficult demographic, so I decided to win them over by […]