The identity of the brand is inspired and based on Morse Code. Each design element which is used under the brand identity shows and gives the information about the experience of life in Tbilisi City, which does not leave question for visitors to ask and seek for places to visit, things to explore, best places to eat, what is the sole of Tbilisi and etc.
Delete was born out of a desire to address and excel in all of these areas. Brandnew journeyed with them through designing the identity, salon environment, uniforms, products and communication templates. It is a truly integral approach and an example of what we call ‘Brand Design’.
The ancient culture is incorporated into the branding with the creation of characters that resemble those found in ancient illustrations, focusing on prominent figures like the jaguar and the many Mayan gods. These illustrations are combined with bold type and vibrant colors to create harmonious yet unique pieces throughout the whole brand.
Brand main colours became open red and black – as reference to post-revolutionary posters graphic. Coppery-gold tone on black field fleshed graphics out. As a result, Apus Agency obtained chastity and laconism, which were clear to their target audience, and continued rich familiar image of historical place.
In visual communications, we used solid colors as background, with two purposes in mind. The first is so that the different combinations of L & E words can be understood quickly as that is the core essence of the brand.
We decided to create a system of marks that symbolized different countries. For example, we used American pop elements such as stars, strips and mickey mouse; symbols of Italy that everyone knows — flag colors and the olive lives.
Following the Modular System to reinforce the branding identity and image consistently. Other than just repeating the format, I applied the concept of “modular” to almost every aspects of the design to create a synergy to communicate with the target audiences.
The green color is almost nonexistent in the segment and connects with farmers, their main audience. The result is a language that overturns solemnity barriers to position the lawyers as helpful and solicitous. A bold, authentic, easily understood and highly recognizable brand.
We designed a clean and singular identity focused on distinguishing Maka as an all-Mexican brand. The project started by taking Carlos Merida’s artwork as inspiration. For the icon, we created an abstraction of a tzinitzcan, one of Mexico’s most colorful and beautiful birds.
My aim with the design was to create something that is interesting just by looking at it and I wanted the customers to feel happy when choosing this product. One other aspect I kept in mind was to be able to fit the product into the customer area in many different ways.
MOJO Cacao is a unique project of craft “Bean to bar” vegan chocolate. Bean to bar is the process of making chocolate from cocoa beans to product presentation. The packaging design is telling about 100% natural hand-crafted product.
I love my mommy is a Ukrainian workshop that produces children’s orthopedic pillows and various textile products.
There are no upper limits on quality for the people at He has 34. They use Egyptian and American cotton, Portuguese cloth, Italian patterns and German equipment to achieve an optimum synthesis, with the single aim of producing top-flight men’s clothing in Russia.
Two flagship locations, under the theme of “Futuristic Warehouse” have translated the core values to the physical space. Both stores have a giant vending machine with a robotic arm that customer can watch this process through the transparent glass wall.
The identity creation was based on the apartment floor plan elements, combined with the concept of modular interior design. The color selection represents a connection with the industrial style, embedded in a sophisticated and luxurious interior design.
Drawing inspiration from the Italian region itself and in order to emphasise on the authenticity of its traditional flavour, we designed the logo based on the clear geometric forms that the raw materials the restaurant’s kitchen uses, as they’re composed to create the form of a horse with feathers as a reference to the typical Tuscan region’s coat of arms.
Here Design introduced a strong, simple logo that brings together the two ‘Rs’ of the brand name into a keyhole form to represent the unlocking of a prison door and the unlocking of untapped potential.
A really cool contemporary high-end multi-brand fashion for womenswear that has ambitious to take a new direction in old industry like Vietnam. We completed the brand from brand concept to every packaging material as well as interior direction.
JUS • Juice Up Saigon branding by M – N Associates
The architect felt the need to establish a unique visual identity, and thus strengthen the perception of unity between her two Instagram profiles: Carol Cantelli and Decor & Mais. Our role was to develop a new visual identity, consistent enough to embrace very diverse subjects. For this, a new brand was created, joining the names of the two profiles.
