Common Grounds Creative Co-Op by Thinking Room

June 1st, 2018 by Camra’s blog

A collaboration initiative between Thinking Room and Common Grounds Coffee, resulting in a rotatable coffee cup sleeve which triggers us to rethink the coffee shop culture in today’s fast-paced life. By juxtaposing two different truths, twisting the coffee cup will ‘complete’ the sentence from the words behind the sleeve. As Coffee shops are easily found even in the smallest town nowadays and came in various qualities and prices, it is hard to dismiss the temptation to sip a cup or two while keeping up with the deadlines. The pride of having pressure in life with coffee to celebrate was the first idea that we explored. Then came other form of modern day tensions: working overtime, excessive buying, and expensive coffees that just don’t hit the spot.

Designed by Thinking Room

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