“The Forest” installation at Valextra store by Kengo Kuma, Milan – Italy

February 8th, 2018 by Camra’s blog

For a luxury brand it never hurt to affiliate itself with top notch creativity, and Valextra is no exception. A connection to any art and design discipline has not only proven to be mutually beneficial, but often creates added value in terms of a specific kind of exposure and brand awareness. The Italian bag and leather accessories design brand already has a few collabs under its belt, and even pitches in its flagship store in Milan’s achingly chic Duomo shopping district.

Following an in-store installation by New York City-based practice Snarkitecture, the premises see a new transformation by Lauded Architect Kengo Kuma from Tokyo. The installation, aptly called The Forest, comprises of an infusion of wood and will be on display for the next couple of months. No less than 136 wooden slats have been inserted vertically, recreating an abstract environment that’s firmly rooted in nature, showcasing Valextra’s coveted bag models along the way.

Design: Kengo Kuma
Photography: Valextra

https://superfuture.com/supernews/milan-the-forest

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