Flormar New Retail Concept by DIAM Group, Istanbul – Turkey

February 7th, 2018 by Camra’s blog

Flormar store’s design concept is friendly, cool and young like the brand make-up universe. It’s a space where teenage girls can create their own experiences with their “bestfriends” while connecting to the brand. The lighting & patterns schemes feature a family of light sources, wall patterns and decorations, which allows different moods to be created, while maintaining continuity.

All furniture is mobile and reconfigurable, facilitating change and modularity. Immersing customers in a bedroom, a bathroom, or a dressing allows design durability, making reference to “home spirit”.

Design: DIAM Group
Photography: Coskun Saylag

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