Nous store by Atelier HA, Paris – France

January 11th, 2018 by Camra’s blog

Iconic shopping destination Colette may be no more, but bits and pieces live on through a brand new concept store that has opened a few blocks away on rue Cambon. It so happens that Sébastien Chapelle and Marvin Dein, the former director of the hi-tech and watch department and former head of the sneaker department, have joined forces with a concise group of other ex-Colette staff members to set up Nous. The newly opened concept store occupies a 150 sqm. ground floor unit of a modern five-storey building, and despite its coveted retail legacy, Nous has set out to carve a niche all on its own. The interior design, created by local practice Atelier Ha, is understated and makes clever use of the store’s concrete shell by exposing the entire back wall. A whitewashed ceiling, adorned by diagonally placed sleek light fixtures, and flooring of polished concrete frame the sparsely furnished setting.

As for the merchandise, Nous is concepted as a venue of exploration of all things urban, and carries a curated range of sportswear, sunglasses, hi-tech gadgets, men’s accessories, and watches, in addition to a well-stocked book and magazine section dedicated to street culture and related topics. And with such retail legacy and expertise, the store is totally in sync with Paris’ youth culture scenes, and this is very much reflected on the premises the store. Each month, the four large store windows will be decorated by designers with art installations inspired by the latest trends. The current brand list of Nous features coveted names from the realm of a-grade streetwear and other lifestyle segments, including Neighborhood, Illesteva, Billionaire Boys Club, Punkt., Born x Raised and Hasselblad.

Design: Atelier HA
Photography: Sébastien Véronèse

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