CMG Office by TPG Architecture, Los Angeles – California

December 28th, 2017 by Camra’s blog

TPG Architecture designed the offices for marketing and communications company Constituency Management Group (CMG), located in Los Angeles, California. Constituency Management Group (CMG) is a global marketing and communications services company owned by Interpublic Group of Companies (IPG). A repeat client, CMG’s brands provide a range of marketing and public relations services to an extensive and diversified client base.

With a lease expiring at their Pacific Design Center offices in West Hollywood, the client enlisted TPG with the relocation and redevelopment of 8 of their brands moving to multiple floors of The Plaza at 1840 Century Park East in Los Angeles. The new Century City location would house several of their brands, including: Weber Shandwick, Axis, Rogers & Cowan, Frukt, Octagon, and Film Fashion, among other financial and operations groups.

The project’s challenge was to create a shared space for the various creative brands that each had their own unique brand identity, culture, and vision for a collaborative environment. With 90 percent of the office open, the progressive workplace design better accommodates each agency’s creative workstyle. For Weber Shandwick and Axis, this meant incorporating more whiteboard space, a quiet library setting, and video editing suites, whereas Rogers & Cowan needed a dedicated boardroom and interview rooms for their celebrity clients.

Several of the agencies required space to house and display their memorabilia collections: Octagon for their sports collectables and Rogers & Cowan for their various musical artifacts. Film Fashion needed additional security features and a showroom space to clothe their celebrity clients. Each floor needed built-in amenity spaces including a café pantry to serve as a recharge area. Like many of their previous projects, CMG’s Century City office design achieved LEED Gold certification from the US Green Building Council.

Designer: TPG Architecture
Photography: Evan Patrick Kelly

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