Home for Christmas for De Beers by Sync Studio

November 30th, 2017 by Camra’s blog

London based visual communications agency Sync Studio have worked with De Beers, The world’s leading diamond company, to deliver their Global Christmas scheme, ‘Home for Christmas’. The concept, which portrays the joy of spending time at home with family and friends, also highlights the incredibly festive spirit of a London inspired Christmas.

The campaign is featured globally at over 30 De Beers stores, including iconic locations to include their Bond Street flagship, Galaries Lafayette and Madison Avenue stores. Sync studio produced the entire scheme in-house, layered laser cut houses were created entirely out of paper.

These were screen printed and delicately assembled by hand to create scale replicas of London ‘style’ townhouses. We gave particular focus to intricate details that made the buildings uniquely British including different coloured front doors, detailed brickwork and patterns on the facades.

Photography: Melvyn Vincent and Kristen Pelou

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