KLANG & CO. asian food depot by PNEUARCH, Victoria – Australia

June 1st, 2017 by Camra’s blog

The Klang & Co. conceptual design pivots around a desire to combine the tactility of the experience of dining with the contextual quality of Malaysia Klang Depot, which is the provenance of the restaurant culture. The design draws inspiration from Heston’s dish ‘Sound of the sea’, the dish composes the sound of sea wave audible through magnifying the echoes within the sea shell and the olfactory experience of smelling the sea water, Heston aims to heighten the senses associated with dining in order to enhance the innate quality of the ingredients.

Our design deploys elements which invoke sensual responses and contextual association, the crane structure overhead adds visual potency to the dining environment, it reflects the industrial oil processing which is essential to Klang’s economic boom, the artificial identity of the crane is counterpoised by the suspended tables, translucent screen wall which signify sea bubble and the sea; and level of bright glimpse effect throughout the spatial arrangement, embodied the illumination atmosphere of the Klang depot’s night life.

Deliberately designed elements permeate the restaurant to embellish the overall setting just as sea lives dwell in the sea. The restaurant layout celebrates the coastal industrial process of on and offloading cargo containers, a parallel can be drawn with the on and offloading of pre-packaged food, just like modern craft no longer limits itself to handmade goods and is continuously expanding its possibilities through machine processing, the craftsmanship of takeaway food can inherit authenticity and quality without compromising the effectiveness of its distribution.

Design: PNEUARCH
Photography: Jack Lovel

Scrumptious Reads store by Atelier Chen Hung, Brisbane - Australia
The retail design is inspired by ubiquitous paper coffee cup. This commercia...
Dewar's Powerhouse, Moscow - Russia
The venue's setting is understated but has been conceptualized with a keen a...
ZODIAC restaurant by ARCHPOINT, Moscow - Russia
One of the core ideas of the project is landscaping of the wall 12 m high an...
Me.Linda Branding and Retail Design by Design Novarejo, Campinas / São Paulo - B...
With a new visual identity, the project team developed the layout and store ...

One thought on “KLANG & CO. asian food depot by PNEUARCH, Victoria – Australia

  1. David says:

    Looks great. Brilliant design and good fit out. Who was the shop fitter used?

Leave a Reply

Your email address will not be published. Required fields are marked *