BeClinic stand by Andrzej Niegrzybowski, Gdynia – Poland

March 7th, 2017 by Camra’s blog

The aim of this project was to create a concept of repeated commercial stands, free-standing, functioning within a shopping mall. Ultimately, there will be several different locations, hence, it was important for the form and color to be as neutral as possible while providing a suitable background for the products sold. Due to the repeatability and the ability to use surfaces of different dimensions, the natural decision was to adopt a module, which the stands may consist of.

The modules are available in several variants based on the size of the 70×70 cm projection. They can be combined and arranged freely. The off-white harmonizes with natural oak veneer parts of the modules. The combination of these two colours creates a composition suitable for rhythmically spaced bottles and vials with a minimalist design. The furniture form was limited to a minimum in order to maximize the exposition of the product.

In order to present it better, the module tops obtained a stepped form resembling a shape of a wave or a zigzag. An alternating angle allows the customer to have a visual contact with the product and its description. The slope makes it easier to stack the components and their possible presentation by an employee of the stand. The presented photographs show a stand sized 3×6 modules, located in the Riviera shopping centre in Gdynia.

Design: Andrzej Niegrzybowski

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