New Old branding by Mother Design

February 24th, 2017 by Camra’s blog

Ageing is the next big issue on the social agenda and the Design Museum challenged us to demonstrate how design and communications could be used to shift perspectives for an exhibition entitled ‘New Old’. We noticed a tragic contradiction in perspectives on ageing when you compared people to products.

In categories such as fine wines and spirits, ageing is the fundamental indicator of quality and substance. We wanted to use this insight as the foundation of new product line that bottles the essence of ageing and forces us to question our attitudes. We set out to bring to life ‘New Old’ in all our design decisions from the identity to the packaging to the tone of voice.

Design: Mother Design

http://www.packagingoftheworld.com/2017/02/design-museum-new-old.html

Stendig Calender 2012
The Stendig Calender was first designed in 1966 by Massimo Vignelli and take...
Bijoux Bavards branding by Joseph Abi Saab
The designs are hand made, using silver or gold. The task was to create a fu...
PET PRODUCT BRANDING! Miaou Feline Boutique by Ann Bomar
Miaou, a concept store, is the feline boutique catered to all purrsonalities...
Angyal Winery Branding by Fingerprint
The goal is to reposition the products of the winery and increase its presti...

Leave a Reply

Your email address will not be published. Required fields are marked *