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adidas‘ newest sneaker is a load of garbage—ocean garbage, that is. The sportswear giant has teamed up with Parley for the Oceans, a multidisciplinary band of “creators, thinkers and leaders” who want to make ocean debris a valuable material for the fashion industry, to create the world’s first shoe upper made entirely from reclaimed ocean plastic and illegal deep-sea gillnets. The prototype, which was unveiled at the General Assembly at the United Nations in New York City on Monday, offers a “first look” at the kind of consumer-ready ocean-plastic products the partnership has in store, according to Eric Liedtke, head of global brands at Adidas, and Cyrill Gutsch, founder of Parley for the Oceans.


via Ecouterre

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