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We recently finished work on a new commission for a total revamp of Tuborg beer’s Amber brand identity. Our task was especially interesting as this product is considered mainstream in Europe yet is aimed at a higher quality beer consumer in Israel. This gave birth to the creation of a design that offers sophistication and uniqueness through incorporation of detailed infographics, bold colors and a dialogue between the Vintage and the Modern, which is set at appealing to a creative and intelligent consumer by offering him a “Rich taste for the experienced”. This projects signifies an important achievement for us as we’ve tackled the introduction of an international brand into the israeli sphere for the first time.

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