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“I was fortunate to have been appointed by Maheen Khan, to redo only one floor of the Flagship Store in Lahore, Pakistan for the Brand; Nishat Linen, retail Brand of Nishat Mills Limited, Maheen is one of the most well respected senior fashion designer of our region; and as the consultant for Nishat linen she insisted on having a total white store; I was personally into dark interiors back then, but the result speaks for it self, now i know why she insisted that we should go white, since then white has become the new black for me.”

“It was a very tricky project, I was asked to create a totally new Identity for the Brand, it was suppose to be a new beginning, for future design directions for further stores to come, so I came up with a very simple idea, “do not design”; meaning do not over design; restricting the dimly lit interior design elements in the background, and letting the product come forward with help of strong product lighting.”

“This helped us keep a lot of margin for additions into the branding. The system we employed was by using asymmetrical displaced planes arranged in a way as to divide the space as well as act as shelves, and hangers at the same time all white with a lot of perforation and permeability. Allowing visibility and keeping the whole system floating, light and transparent. As a result allowing complete freedom for later additions and designers to come. The Floor was opened in December 2010.”

Designed by Adeel Mumtaz

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