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Balmain’s casual meets downtown cool diffusion line, Pierre Balmain, opened the doors to its first ever retail location on March 31 in Harbour City, Hong Kong. From the imaginative minds of Designed by In Situ & Partners, the shop took inspiration from an exquisite 1940s Parisian apartment adorned with well-proportioned straight lines, brass balusters and diagonal marble floor tiles.

Designed to mingle a new shopping sensation with aesthetics from the early years of the iconic fashion house, the newly built retail space signifies Pierre Balmain’s early success as it’s been less than one year since the unveiling of its first collection and it already has a standalone boutique. Alain Hivelin, the President and CEO of Balmain, went on to say, “This opening also shows our commitment to Asia.

It makes clear how important the region is for the brand. We know that the Hong Kong consumer understands the appeal of Pierre Balmain and we are excited to bring this boutique to the market.” The emerging sub-line also has plans to open a second Asian location in Singapore later this spring.

Photography: Hypebeast





http://hypebeast.com/2012/04/pierre-balmain-hong-kong-store-opening/

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